Lancôme sees in Chinese New Year with Wish Big campaign

Lancôme sees in Chinese New Year with Wish Big campaign

Lancôme is celebrating Chinese New Year with the launch of its first pop-up store in Kuala Lumpur, according to a report published by Tatler Asia.

Part of the brand’s ‘Wish Big’ campaign, the pop-up will offer shoppers the chance to purchase limited edition beauty products, take part in calligraphy workshops and other activities and feature an Insta-Media machine as well as grant visitors the opportunity to win a trip to Paris.

The pop-up, which is shaped like a giant red lantern – a symbol of Chinese New Year – will run from January 7 through February 15 outside the main entrance of the Pavilion Kuala Lumpur shopping center.

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