Lancôme has teamed up with Alibaba Cloud to launch an Augmented Reality game in Hong Kong for consumers as part of its Chinese New Year campaign.

Alibaba Cloud’s image search technology and cloud services will allow users to engage in an online and offline experience through a mobile app and the opening of the Lancôme pop-up store in Harbour City.

Merging the L’Oréal-owned brand’s products with Alibaba Cloud’s AR capabilities, customers can interact on their smartphones anywhere throughout the city, and will need to move their phones around to capture photos of the Genifiques beauty product. Customers who send in three images of the product will be in with a chance of winning a range of prizes.

Lee Sue Jong, Brand General Manager, Lancôme Hong Kong, said, “One of the brand’s priority is to build ‘Beauty-tech’ leveraging the latest innovations to transform our campaign and offering our customers better interactive experiences.”

Leo Liu, General Manager of Alibaba Cloud Hong Kong, Macau and Korea, continued, “We are excited to partner with Lancôme to foster the digital transformation of Hong Kong’s retail industry, and help Lancôme better understand customers’ needs using data analytic tools.”