Estée Lauder Companies (ELC) has announced the promotion of Janet Saunders to the newly created role of Vice President / General Manager Commercial for the UK market, according to a report published by WWD.

Saunders is charged with managing strategic retailer relationships, corporate and brand capabilities and selling effectiveness.

Saunders’ most recent role at the company was Vice President / General Manager of Clinique, Origins and Dauphin. Rachel Baker (formerly Vice President / General Manager for Jo Malone London) will step into her shoes, albeit in an adjusted role as Vice President / General Manager Clinique and Men’s Skin Care. Both appointments are effective March 14.

“The creation of the new Vice President / General Manager Commercial role in the UK region will serve to maximise and leverage opportunities across The Estee Lauder Companies UK and Ireland as a whole, as well as our fabulous brand portfolio and within our individual brands,” Chris Good, President of Lauder UK and Ireland, told WWD. “Janet’s extensive industry and brand experience coupled with her well-established retailer relationships made her the obvious choice for the job. Rachel’s proven business acumen combined with her deep retail and brand experience, and knowledge across all channels will bring much value to Clinique.”