Laurie Ann Goldman announced as New Avon CEO

Laurie Ann Goldman announced as New Avon CEO

New Avon has announced the appointment of Laurie Ann Goldman as the new Chief Executive Officer effective 14th January, 2019.

Goldman will succeed Scott White and has been on the NewAvon Board of Managers since 2018. An experienced marketing and branding executive, Goldman was previously CEO of women’s fashion company Spanx and has also held leadership roles at The Coca Cola Company.

Lori Bush, Chairwoman of the Avon Board of Managers, said, “Laurie Ann is an experienced and inspirational leader in women’s lifestyle and consumer products, and we are thrilled to welcome her as our new CEO.
“We believe Laurie Ann’s proven brand and business building capabilities, along with her passion for empowering women, make her the ideal CEO to further promote the success of our Representatives and ensure outstanding experiences for their enhanced satisfaction for our customers.”

Following the appointment White will move on to work as a strategic advisor role and work with Cerberus Operations and Advisory Company, Avon’s financial and strategic partner, as well as continuing to advise Goldman and New Avon as a whole on company investments.

1 Comment


    A great appointment.

    Laurie Ann has outstanding branding and marketing experience having previously worked
    with major consumers goods businesses.

    Avon is attempting to reposition itself with a new digital offering.
    It will be interesting to see how the company now progresses in challenging market conditions.


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