LG brand Whoo sets precedent for K beauty brands as it surpasses 2 trillion won mark

LG brand Whoo sets precedent for K beauty brands as it surpasses 2 trillion won mark

LG-owned brand Whoo has surpassed 2 trillion won in sales, a landmark revenue achievement for a K beauty brand, according to a report by Pulse News.

At 40 percent higher than the company’s 1.42 trillion won revenue in 2017, it highlights the ongoing consumer demand for ‘Made in Korea’ products.

The premium beauty brand has continued to report strong sales despite the fall in Chinese tourists to Korea.

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