LG-owned VDL opens Canadian flagship

LG-owned VDL opens Canadian flagship

K-beauty brand VDL Cosmetics has announced the launch of its first flagship store in Toronto’s Queen West neighbourhood.

“I’ve been visiting Korea for years now and having VDL here in North America is beyond exciting. They are a brand that truly delivers high-quality ingredients, innovation and performance unlike any other makeup brand out there,” said Martin Younan, a Canadian celebrity make-up artist who is working with the brand.

To celebrate the launch of its Pantone Colour of the Year 2019 collection, inspired by this year’s Living Coral shade, the brand will be hosting an interactive pop-up shop at the CF Toronto Eaton Center from April 8 to 14. The collection will hit shelves on April 1, with previews in store this month.

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