L’Occitane 1H2019: Sales up 12.4 percent US and Hong Kong bounce back

L’Occitane 1H2019: Sales up 12.4 percent US and Hong Kong bounce back

L’Occitane has reported its interim results for the first half of fiscal 2019. The company reported a sales increase of 12.4 percent at constant rates (4.9 percent like-for-like) to €5595.4 million and gross profit margin remained high at 82.4 percent.

The US, Hong Kong and China were the fastest growing markets, with sales growth of 65.8 percent, 18.6 percent and 14.1 percent respectively. The impressive US performance was largely attributed to LimeLife, while Hong Kong’s growth was driven by its ‘dynamic travel retail market’ as well as the launch of Immortelle Reset serum.

 “The introduction of the ‘Pulse’ strategy is a significant step in clearly defining our objectives of building trust, pursuing sustainable growth and enhancing profitability. It will guide our plans and actions, and underpin our future performance,” said Reinold Geiger, Chairman and Chief Executive Officer of L’Occitane.

“Looking to the second half, we trust our recent marketing and advertising efforts will continue to bear fruit. We have also placed greater emphasis on communicating our commitments toward sustainability, which we believe is an integral part of our brand. With our collective focus and drive, we are confident to deliver long-term value to shareholders.”

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