L’Occitane has launched a new U.S. national campaign that aims to celebrate women and their new natural beauty, which will feature company employees.
The campaign, which began on February 15thand runs until March 12th, will run nationwide across retail stores, digital platforms and social media, and aims to highlight the the ‘emotions, personal mantras, and unique stories of how the L’Occitane family lives life unfiltered.‘
Christina Polychroni, Chief Marketing and E-Commerce Officer for North America, said, “Women often feel pressured to filter themselves. Whether they’re in a meeting, speaking with friends, parenting children, browsing the internet or simply getting ready for the day – they both knowingly and unknowingly filter themselves to be the people they think society expects them to be. At L’Occitane, we celebrate women who live life unfiltered each and every day, unapologetically.”