L’Occitane has announced plans to open a new pop up café, named A Journey in Every Sense’, at Ion Orchard, Singapore between 3-16th July.

Launched in collaboration with dessert specialist Janice Wong, the French beauty giant is capitalizing on the current trend for beauty pop ups while crossing into the food industry with the café offering.

Featuring new creations made by Wong with ingredients such as cherry blossom, verbena, bergamot, rose, and almond, the café is being promoted as a Provence Experience, and will also feature a skincare and bodycare texture bar allowing consumers to sample the products, as well as 360 degree virtual reality exploration of Provence.

The launch of the pop up café follows L’Occitane’s recent pop up offering in France, where it created a lifestyle concept including an essential oils distillery, restaurant, coffee and cocktail bar.