L’Oréal Canada has announced Isabel Galiana as the winner of the first Canadian edition of the Women in Digital program.
Launched in partnership with URelles, Campus InfoPresse and Caisse Desjardins des Technologies de l’information, which focuses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support, the finalists were asked to give a pitch presentation to the jury.
Following the pitch, the grand jury chose Galiana, CEO and co-founder of Saccade Analytics, a Montreal company that evaluates the functioning of the brain according to the movement of the eyes and the head in virtual reality, as the winner.
Frank Kollmar, President and CEO of L’Oréal Canada, stated,
“We have decided to launch the Women in Digital program because we strongly
believe that women’s advancement in this area is paramount.
“At L’Oréal, in the world, the population of digital teams today is 69% women. A dream would be to see this statistic replicate itself in the field of start-ups and digital entrepreneurship.”
Five finalists each received a personalized coaching session to prepare for their live pitch presentations, as well as six months of business mentoring offered by Caisse Desjardins des technologies de l’information.
Chloé Freslon, Founder of URelles, said, “Women entrepreneurs don’t have access to the same funding as men. “This type of financial incentive is needed to rebalance things. I’m happy to know that some women will be able to grow their business thanks to this helping hand.”