L’Oréal has unveiled its latest tech at CES in Las Vegas. The French beauty giant is showing a wearable microfluidic sensor, named My Skin Track pH by La Roche-Posay.
The sensor is billed as the first wearable and companion app to easily measure personal pH levels in just 15 minutes from trace amounts of sweat and will allow the brand to create personalized product regimens for individual users based on the data collected.
The sensor has been honored with a CES 2019 Innovation Award, Best of Innovation in the Wearable Technology Products category.
“The scientific and medical communities have long known the link between skin pH levels and common skin concerns that millions of people experience every day,” says Guive Balooch, Global Vice President of the L’Oréal Technology Incubator, an arm of L’Oréal’s Research & Innovation Division. “Our goal is to use this advanced technology to empower consumers with meaningful information about their skin, so that they can find the products that are right for their individual needs. At L’Oréal, we know that health is the future of beauty and we are committed to leveraging technology to bring powerful insights and solutions to our consumers.”
The sensor, which was developed in partnership with Epicore Biosystems, will be ushered inthrough select La Roche-Posay dermatologists in the US in 2019 initially, before an anticipated direct-to-consumer product is launched in the future.