L’Oréal Paris has named Amber Heard as its latest brand ambassador. “I have always loved the fun of beauty and the power of transformation,” she said. “To become a spokesperson for this dynamic, world-loved beauty brand that’s been telling women we’re worth it since before I was born and to join the L’Oréal Paris family of changemakers is such an honor. I feel like these women – my fellow ambassadors – represent a voice, a power, a movement, an opinion.”

“One of a new generation of actresses rewriting the script when it comes to having a voice in the world, the energy Amber Heard brings to her philanthropy, to her advocacy and to her performances make her a powerful ambassador for L’Oréal Paris as we take ‘Because I’m Worth It’ beauty into 2018,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris Global President.

Amber’s first appearance for the brand will be at the Cannes Film Festival, starring in the brand’s Worth It Show.