L’Oréal Paris has partnered with British Vogue on a special edition for women aged over 50.
The Non-Issue, as the one-off issue is called, celebrates aging and was prompted by the lack of representation for women of this age in the media, beauty and fashion industries. The campaign, which was published with the May issue of British Vogue last week, enforces L’Oréal Paris and British Vogue’s commitment to age diversity and inclusion.
The Non Issue’s cover star is L’Oréal spokesmodel jane Fonda and includes fashion and beauty content featuring the lives and perspectives of trail blazing women of this generation. It also includes a global-first QR code for readers to access behind-the-scenes content via Facebook Messenger.
“As a brand which has always championed and celebrated female empowerment at every age, it felt appropriate for us to join forces with one of the world’s most iconic fashion and beauty publications, British Vogue, in the shared belief that age is a ‘Non-Issue’,” said Pierre Emmanuel Angeloglou, Global Brand President of L’Oréal Paris. “This collaboration is the first of its kind and hopefully a first step in a global movement that helps us to normalize the subject of aging.”