The Middle Eastern arm of L’Oréal Professional has announced Lebanese singer and actress Maya Diab as the new face of the brand.

Diab will star in advertising campaigns for the beauty giant while helping to develop hair colors for women in the region. The first color will be a shade called Cream Blond Soda, which is said to be a mix of cool and warm tones.

Theresa Assi, General Manager of the Professional Products Division, L’Oreal Middle East said,Her style and individuality strongly resonate with L’Oréal Professional and we are very proud to have her as the first Arabic ambassador for the brand. Maya is an inspiration for all Arab women with her daring style and she constantly innovates in her looks, be it fashion, makeup, and hair.”

Diab continued, “I am very happy to have teamed up with L’Oréal Professional. This is a brand that represents every woman and most importantly, it is one that understands every woman’s beauty and hair needs. I am glad to have joined a long list of International stars that have collaborated with L’Oréal Professional and I hope this will be a long-term relationship.”