L’Oréal’s My Skin Track UV named one of Fast Company’s ‘World Changing Ideas’ for 2019

L’Oréal’s My Skin Track UV named one of Fast Company’s ‘World Changing Ideas’ for 2019

Fast Company has recognized L’Oréal’s My Skin Track by La Roche Posay in two categories at its 2019 World Changing Ideas Awards. Hailed as the first battery-free, wearable sun safety sensor, the innovation was named a finalist in the Health & Wellness category and garnered an honorable mention in the General Excellence group.

The sensor was developed by L’Oréal’s tech incubator in partnership with La Roche Posay and launched as a prototype at CES last year before making its debut exclusively at the Apple store in the fall. The sensor and companion app track individual exposure to UV levels as well as pollution, pollen and humidity (via the app only for the latter three).

“After extensive research, we created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it,” said Guive Balooch, Vice President and Head of L’Oréal’s Technology Incubator. “We are honored that this problem-solving technology has been recognized as a World Changing Idea by Fast Company, and hope it helps people everywhere make smart, sun-safe choices.”

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