Louis Vuitton to launch first scent in 70 years

Louis Vuitton to launch first scent in 70 years

Louis Vuitton is set to launch its first fragrance in 70 years. The famous fashion and accessories brand revealed on its blog, LV Now, that it is preparing for a September 2016 launch.

Les Parfums Louis Vuitton has been four years in the making, with in-house perfumer Jacques Cavallier Belletrud lending his expertise to the project.

The fragrance is said to be inspired by travel – fitting for a brand known for its luxury luggage – and is composed of ‘exotic places and rare materials’ to evoke memories of far-flung destinations. The sneak preview posted by the brand suggests notes of leather, rose and bergamot.

The launch is a smart move for the brand, as sales of premium fragrances and make-up have experienced a boom of late, while luxury fashion and accessories are struggling.

 

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