Lush debuts digital packaging at SXS conference

Lush debuts digital packaging at SXS conference

Lush showed off its latest contribution to the zero waste movement at the South by Southwest conference in Texas, according to a report published by Mobile Marketer. The ethical beauty giant unveiled ‘digital packaging’ for unwrapped goods, allowing shoppers to access full product information via a visual search app, which can be downloaded in store via a QR code.

The app, known as Lush Labs, which will make all this possible is still in development but will eventually offer community features as well as information on the brand’s bath bombs. The app should be capable of recognizing the company’s entire portfolio by the end of the year.

“We really want to integrate reviews on our platform along with social content,” Adam Goswell, Head of Tech Research & Development told Mobile Marketer. “There’s an amazing amount of social content they bring in that’s probably better than our own. The customers share how they use it, details about products and personal comments.”

The concept will come into its own at the company’s Tokyo flagship, which is set to open in late spring. Located in the international Shinjuku area, the app will preclude the need to offer product information and advice in multiple languages. It will also feature interactive windows and experiences.

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