Lush tackles excess plastic packaging with Naked House exhibition in London

Lush tackles excess plastic packaging with Naked House exhibition in London

Lush has curated an exhibition in London that charts the history of packaging and challenges the concept of today’s ‘throwaway culture’, according to a report published by Reuters.

The five-floor Naked House showcased the ethical cosmetics brand’s own range of packaging-free products as well as innovative solutions designed to reduce waste, such as a shampoo disc, which is equivalent to three bottles of shampoo and a ‘wash card’ that can be stowed in a wallet and used as soap.

“The whole exhibition is based around the fact that a lot of plastic is being used for packaging in cosmetics,” Jen McAllister, Project Manager at Lush told Reuters. “Although plastic takes many, many years to break down, we’re using it for things we only use for five minutes and then throwing it away.”

 

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