Luxe Brands racks up US$150 million in Ariana Grande perfume sales

Luxe Brands racks up US$150 million in Ariana Grande perfume sales

The collection of celebrity scents fronted by singer Ariana Grande has pulled in sales of US$150 million since its launch, two years ago.

The fragrance collection, which is licensed to Luxe Brands, includes Moonlight, Sweet Like Candy and Ari by Ariana Grande. Grande boasts some 115 million followers on Instagram and her videos have racked up more than 2 billion views on YouTube.

“The Ariana Grande fragrance business continues to defy the trajectory of celebrity fragrances. With Ariana’s undeniable status as an international superstar, the success of the Ariana Grande fragrance portfolio is certain to continue to reach new heights,” said Joel B Ronkin, CEO of Luxe Brands.

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