MAC Cosmetics and Benefit have both pledged their support for US contraceptive service Planned Parenthood.
Lauder-owned MAC has made a US$500,000 commitment over the next two years, with proceeds from the sale of its iconic Viva Glam lipsticks donated towards Planned Parenthood’s Chat/Text program and sexual health chatbot, Roo.
“Viva Glam is truly the heart and soul of MAC Cosmetics and it all started with a powerful lipstick funding a disruptive 100 percent giving model,” said John Demsey, chairman of the MAC AIDS FUND & Executive Group President, The Estée Lauder Companies. “This model has enabled us to support remarkable partners like Planned Parenthood to help people make informed decisions to live their best lives, especially for those who have limited access to the social safety net and need additional avenues to access care. It’s a privilege to join forces with them to scale their Chat/Text program, which meets people where they are to spark tough dialogue around sexual and reproductive health.”
Meanwhile, LVMH-backed Benefit will hand over 100 percent of the profit from brow wax sales during its annual Bold Is Beautiful Project to Planned Parenthood. The tongue-in-cheek make-up brand will also release a special edition Bold Is Beautiful 3D BROWtones on May 1, which will stay on shelves year-round and all proceeds will be directed toward the brand’s non-profit partners.
“Our mom and aunt started this brand more than 40 years ago and empowering women has been the backbone of our DNA ever since,” said Annie and Maggie Ford Danielson, Chief Beauty Ambassadors at Benefit Cosmetics. “It is simply our responsibility as a brand and as a part of the greater beauty community to reach beyond the beauty counter and bring attention to organizations like Planned Parenthood to impact real change. The mission of The Bold is Beautiful Project is to give women and girls the resources to feel and do their best. As a company made up of more than 90 percent women, we are so proud that Benefit is standing with Planned Parenthood to provide women with the resources and access to health care they need to live out their fullest lives.”
“We’re so grateful for the generous support of Benefit Cosmetics and MAC Cosmetics, which will help us continue to provide millions of people with the health care, information, and education they need to be empowered to lead strong, healthy lives,” said Leana Wen, President, Planned Parenthood Federation of America. “We know that people stand with Planned Parenthood because they and their loved ones have relied on us for health care and education. Planned Parenthood is inspired by these two global beauty brands standing proudly and publicly with us to declare that sexual and reproductive health care is health care, and health care is a human right.”