www.elcompanies.com

767 Fifth Avenue

New York

NY 10153

United States

+1 212 572 4200

Company Profile

Makeup brand MAC Cosmetics was founded in Toronto in 1984 by make-up artist Frank Toskan, photographer Frank Angelo and chemist Vic Casale. The company’s products were initially designed for professional make-up artists but are now sold to mass market consumers worldwide. Estée Lauder Companies acquired the company in 1998. The MAC product line consists of eye shadows, lipsticks, lip-gloss, foundations, concealer, nail polish, stage makeup, mascara as well as fragrances, make-up brushes and skin care products. In 2011, Warner Bros and MAC collaborated to launch product a makeup collection inspired by fictional heroine Wonder Woman.

Enterprise Value: $4.193m

Top 3 Competitors

Proctor & Gamble

L’Oreal

Coty Inc.