MAC has teamed up with Brazilian beauty blogger Julia Petit to launch a makeup collection that claims to be resistant to humidity.
For a country famed for Victoria’s Secret models Gisele Bündchen and Adriana Lima, tattooed 42-year-old Petit may seem like an unusual choice for the brand’s partnership yet the San Paulo ‘It Girl’ has a loyal national following. Petit, a model and TV presenter, is the founder of popular blog Juliapetit.com and has over 350,000 followers on Instagram.
Creating products that are resistant to Brazil’s hot and humid weather was a top priority for Petit when formulating the 14-piece collection.
She told Beauty High, “My inspiration started with a Brazilian flower named Victoria Regia (similar to a lotus flower) which grows in very humid weather. Having that in mind, I wanted to make a collection that works well in the different climates and with the many ethnicities we have in Brazil.
“Also I wanted to create a set of products that could have their texture transformed – you can transform how much you want your skin to glow or shadows (contouring) when you’re doing your makeup with the collection’s illuminator or using one of the bright color foundations. Also, you can use the gloss to add shine to the lips, cheeks and eyes.”
“I’m really into experimenting with beauty and the collection is very much for people to try on different finishes. And, last but not least, I wanted to give girls the perfect natural look that can resist the extremely hot weather in my country.”
The collection will be available in stores across Brazil from March 18 and available online from March 19.