Direct sales brand Mary Kay has appointed celebrity make-up artist Luis Casco as its latest Global Beauty Ambassador.

Casco has amassed fame through appearances on TV show Project Runway alongside writing the successful #beautiful book, while also working on many fashion shows, celebrity clients and television appearances.

The collaboration will see Casco advice Mary Kay and its independent sales force on topics including product development, color education, sales education and social influencer events.

Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay, says, “Like Mary Kay, Luis is incredibly relatable, knowledgeable about global beauty and knows it’s all about letting women’s true beauty shine. We are dramatically expanding our beauty education and the customized content our 3.5 million Independent Beauty Consultants share with their customers around the world. In his new role, Luis will impact our color product development, contribute to trend forecasts and of course, orchestrate beauty looks and tips that help women feel confidently beautiful.”