Google has announced the most popular beauty searches of 2017, with ‘beauty blender’ coming out on top and the majority of terms being make-up related, with not one skin care term making it into the top 10.

The much revered beauty-search lowdown is a key tool for marketers spotting trends, and 2017 was clearly the year of the eye, with ‘mink eyelashes’ coming in as the second most searched word, while ‘eyelash’ lift took the number four spot and ‘feather eyebrows’ came in at number nine.

The rest of the top 10 featured ‘halloween make-up’ at number three, ‘prom make-up’ at number five, and ‘nude make-up’ at number six.

Of the top beauty brands searched, Ulta Beauty came out on top, followed by BH Cosmetics and Lipsense at numbers two and three respectively. Milk Makeup, Wet n’ Wild and Huda Beauty also made the top 10 while Sephora failed to top the charts.