Mary Kay has announced that it will donate US$1 of every purchase of its Nourishine Plus Lip Gloss sold in the US over the summer towards supporting women suffering from domestic violence.
Over the past 15 years, The Mary Kay Foundation has raised US$50 million for domestic violence prevention, awareness programs and women’s shelters across the US.
In 2008, the company launched a global campaign to help women and children in need called Beauty That Counts. So far, the Beauty That Counts campaign has donated US$8.5 million to women’s charities worldwide.
To mobilize the international campaign further, Mary Kay will donate US$1 from every sale of limited-edition Beauty That Counts NouriShine Plus Lip, in the shades Create Change and In Harmony, sold between May 16 and August 15.
Anne Crews, Vice President of Public Affairs for Mary Kay, commented, “One in four women in the United States will experience domestic violence in their lifetime. The fact is most domestic violence shelters across the country operate on a very lean budget and therefore, rely heavily on donations.
“Each year the Foundation awards grants to at least one domestic violence shelter in every state, the District of Columbia and Puerto Rico. With continued support through the Beauty That Counts® campaign, we are benefiting women and children in countless ways.”
Sara Friedman, Vice President of Marketing at Mary Kay Inc, added, “Through the Beauty That Counts initiative, women worldwide can wear a limited-edition* lip gloss and be part of a global movement aimed at transforming lives.
“For more than five decades, Mary Kay has been committed to enriching women’s lives and making a positive impact while also offering irresistible products. Together with our independent beauty consultants and faithful Mary Kay brand lovers, we can make a difference one lip gloss at a time.”