Skin care brand Augustinus Bader has announced the appointment of Maureen Case as new Chief Executive Officer, according to a report by WWD.com.
Set to provide leadership in order to grow the brand both geographically and in terms of products, Case brings with her a wealth of experience in the industry, having previously worked for Violet Grey as President, a position she also held at La Mer, Bobbi Brown and Jo Malone London.
The company, which is heading into its second year of business, has reported a positive first 12 months, with sales of its two prestige products The Cream and The Rich Cream totalling sales of $6 million. According to sources, the business will quadruple going forward into its second year.
Created by Professor and stem cell and biomedical scientist Augustinus Bader, the products are based on regenerative technology that allegedly allow the body’s own stem cells to repair tissue.
Speaking about her appointment, Case told WWD.com, “I grew to understand the science behind the product. You have the combination of clean beauty and clean science. This is not just a cult product, this is going to be a game-changing brand.”
Co-Founder Charles Rosier continued, “We’re now at the turning point where we want to make sure that the scientific side of the project is complimented by expertise on the management side, and the capacity to scale up the business.”
Future development plans are already said to be in the works, with the creams debuting on Net-a-porter in March and further product launches, namely body cream and body lotion, set for the summer.