Maybelline New York is expanding its Africa presence by officially launching in Ghana this Friday.

The makeup brand, owned by L’Oreal, is holding a launch event at Coco Lounge in Accra where a team of makeup artists dubbed the Maybelline Board of Influencers will advise consumers how to achieve beauty looks using Maybelline New York products.

The Maybelline Board of Influencers includes: Lawrencia Owusu and Stefanie Duse who will be demonstrating looks inspired by the theme ‘sparkle and shine’; Sally Poku, who will be creating ‘Dollface Makeup’ styles; and Priscilla Nyarko who will be working with the theme ‘Glamfaces’.