K Beauty startup Memebox has secured $35 million in Series D funding round, led by JJDC.
The company, which is said to bring products to market powered by data-driven consumer insights, has now secured a total of $190 million in funding.
According to a press release, the funding follows the reintroduction of the company’s e-commerce offering in June, 2018, alongside the unveiling of a K-beauty color makeup line, Kaja, in September, launched in partnership with Sephora.
Driven by the ‘made in Korea’ angle, Memebox has a host of private label brands, including I Dew Care, Kaja, Nooni and Pony Effect, all of which use Korean technology and formulations.
The new cash injection will allow Memebox to continue funding small indie brands, while also investing in digital and working with innovative retailers and manufacturers.
Hyungseok Dino Ha, CEO and founder of Memebox, said, “We are here to build the next generation of personal care brands by leveraging Korean technology across beauty categories. We want to work closely with our strategic partners so that together we can imagine and create the next cult product. We are laser-focused on predicting and delivering what consumers are craving and believe taking a science-focused approach is key.
“That’s why we are excited about the investment by JJDC as we will leverage the company’s global capabilities and scientific expertise which will enable us to take a big step forward in our focus on innovation, R&D, and ultimately reaching a global audience.”