L’Oréal-owned Maybelline has launched a line of seven lipsticks that it says will suit everyone – and so confident is it in its claim that it’s offering to refund anyone that doesn’t find their chosen shade flattering, according to a report published by Style Caster.

The drugstore brand’s new shade range, Made for All By Color Sensational Lipstick, is said to be ‘proven to look great’ on 50 different skin tones. To break that down, the brand says it had five make-up artists conduct 2,500 evaluations on 50 different women over a span of two days to make the final selection.

Ranging from red to pink, each lipstick comes with a ‘satisfaction guarantee or your money back’ pledge – customers can claim a full refund on the US$8 purchase price from Maybelline by sending proof of purchase to the brand.