More record results as Shiseido posts ‘all-time high’ profit and sales

More record results as Shiseido posts ‘all-time high’ profit and sales

Shiseido has joined the record-breakers club; the Japanese cosmetics maker posted record-breaking results for fiscal 2018 with net sales, operating profit and net profit all reaching all-time highs.

Indeed, net sales rose 8.8 percent year on year in local currency to ¥1,094.8 billion with prestige brands singled out as the main growth driver (up 16 percent). In terms of channels, travel retail delivered a strong performance, with sales growing 40 percent in local currency. On a regional level, the Americas territory returned to growth while Chinese sales swelled 32.3 percent.

“In the China business, the strong performance of prestige brands such as Shiseido, Cle de Peau Beaute, Ipsa and Nars continued. Sales of the Made in Japan cosmetics brands Elixir and Anessa increased substantially,” the company noted in a statement. “E-commerce sales recorded strong growth from the rollout of digital marketing and stronger collaboration with major local Chinese online platforms, in addition to an aggressive launch schedule for products in the prestige and cosmetics categories.”

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