Brazilian cosmetics company Natura has received the Peta certification for the non-use of tests on animals to ensure the safety and effectiveness of its products.
According to the company, which hasn’t tested on animals since 2006, the Peta seal ‘attests that none of the company’s or its suppliers’ products or ingredients have been tested on animals at any stage of development.’
Roseli Mello, Director of Innovation and Consumer Safety at Natura, said, “These certifications guarantee even greater transparency in our communication on this subject. This is a commitment that we assumed more than ten years ago. Since then we have invested heavily in innovation and technology to develop alternative tests that ensure the safety and effectiveness of our products, while we continue to launch innovative ingredients, such as pataua.”
The company, which owns The Body Shop and Aesop, invests heavily in science, innovation and technology in order to find alternative animal testing solutions such as 3D skin and large-scale gene assessment.
The news follows Natura’s Leaping Bunny certification by animal protection organization Cruelty Free International in September this year.