Av. Alexandre Colares 1188

Sao Paulo



+ 55 1141 47 8300

Company Profile

Brazilian direct selling cosmetics company Natura was founded in 1969 by entrepreneur Antonio Luiz Seabra, who sought to replicate the Avon business model. The company prides itself on its socially and environmentally-conscious ethos and manufactures over 600 products using sustainable, carbon neutral processes, and recyclable packaging. Its product lines include make-up, fragrances, skin cleansers, moisturizers, sunscreen, shampoos, and conditioners for men, women, and children by brands such as Natura Chronos, Ekos, Tododia, and Una. Products are sold through a direct sales force of more than 1.4 million consultants, primarily in Brazil, but also in Argentina, Chile, Columbia, Mexico and Peru.

Enterprise Value: $7.201m

Top 3 Competitors


Proctor & Gamble