Grace Beauty, set to launch this year, has already had an encouraging response from beauty consumers with disabilities thanks to its easy-to-use products.
According to a report by Stylist, consumers have taken to Twitter to praise the ‘accessible’ brand, with one user writing, “I don’t think anyone knows how much I need this, I have permanent tremors and putting on mascara is literally impossible for me.”
The company is based online and is set to launch three different mascara handles with wands attached. Compatible with any mascara tube, the products include the Ring Grip, which gives a secure hold on the wand, the Square Grip, which allows for easy hold and opening, and the Safe Grip, which gives a wide angled grip and ensures better control.
With the site also having a community area, Grace Beauty offers users a chance to tell their story as well as give feedback.
According to the company, “Anyone, regardless of ability, should be able to use any beauty product they want to. To help this cause, we’re making accessories for people with disabilities. Starting with mascara, we created add-ons for better grip, control and safety.”