The popularity of K Beauty has reached new heights with the newly-launched Watermelon Glow Sleeping Mask selling out within minutes, and promptly accumulating a 5,000-strong waiting list for the product.

Created by Glow Recipe, founded by Sarah Lee and Christine Chang, the face mask was the first product to be launched by the company and contains hyaluronic acid, alpha hydroxy acids, and watermelon extract.

Developed to be used overnight, the popularity of the product is no doubt due to its K beauty angle, plus the Korean’s appetite for overnight masks due to their ability to repair the skin while sleeping.

Now back in stock, the company website describes the mask as, “This pillow-proof formula acts as a radiance-boosting hybrid hydrator, formulated with soothing, amino-acid rich Watermelon Extract, hydrating Hyaluronic Acid, and pore refining AHAs that work while you sleep to gently exfoliate and clarify.”