Nivea – Company Profile

Nivea – Company Profile

www.beiersdorf.com

Unnastrasse 48

Hamburg

20245

Germany

PROFILE:
Headquartered in Hamburg, Nivea is the largest brand of parent company Beiersdorf. A stablemate of successful skincare lines Eucerin and La Prairie, Beiersdorf expanded the Nivea’s portfolio to include deodorant, face creams, sun protection and men’s products. In 2016 Nivea was voted Germany’s most trusted brand.

CHAIRMAN/CEO: Stefan De Loecker
CFO: Dessi Temperley
Corporate Comms: Zhengrong Liu

BRAND RANKING:
2019 6
2018 5
2013 4

COMMENT:
Nivea is synonymous with mass market skin care and as such continues to be a key driver for Beiersdorf sales. The brand achieved ‘strong’ growth in 2019 Q1 of 4.9 percent.

Leave a reply

Your email address will not be published. Required fields are marked *