Beiersdorf-owned Nivea has launched a new range of men’s grooming products onto the Australian and New Zealand markets, according to a report published by EFTM.

Deep, as the new line is known, boasts all-black packaging and is based on key ingredient black carbon. The line comprises a shave gel, which is itself black when dispensed from the aerosol, 48h anti-perspirant, shower gel with microfine clay, face and beard wash and after shave lotion.

“It’s extraordinary absorption properties make Black Carbon an ideal ingredient for products that aim to leave a reliable clean feeling,” Ken Lee, Nivea Australia Scientific and Regulatory Affairs Manager, told EFTM.