Personal care brand Nivea has unveiled new packaging for its deodorant range, which follows three years of intensive testing and design development.

The Beiersdorf-owned company has created a design that is said to be ‘ergonomic’ with a long sleek shape to enhance the ease of use – moves that are said to have encouraged more ‘purchase intent’ than the previous design.

Priced at £3.29 for 250ml and £2.29 for 150ml, the new packaging roll out will go across all deodorants including the Nivea Men’s range.