Nivea has been announced as the title sponsor for the Fashion’s Finest Africa Awards, according to a report published by Pulse.

The event will be Nigeria’s first major fashion event and is designed to celebrate those who have made an impact on the fashion industry.

“We are excited to announce Nivea as one of our sponsors for Fashion’s Finest Africa Conference & Epic Show 2018,” said Yetty Ogunnubi, Director of Fashion’s Finest Africa. “We appreciate the support Nivea has given us and we see this as a huge step that will enable us to give a better and wider platform to the talented designers we will be showcasing and empowering for increased Nigerian participation in the global garment production industry. We look forward to a long-lasting relationship between both brands.

“Given the unique connection the Nivea Invisible for Black and White deodorant range has with style, Nivea is proud to be a sponsor of Fashion’s Finest Africa,” said a spokesperson for the Beiersdorf-owned brand in a statement. “FFA is one of the foremost fashion platforms in West Africa that brings together key players and elements in the African fashion industry. The event presents an opportunity for the brand to showcase its unique qualities while creating a memorable experience for attendees.”