Beiersdorf Singapore has launched an interactive outdoor campaign at Singapore’s Midpoint Orchard bus station. The campaign, masterminded by Mediapoint OOH Media, was designed to encourage women to try out Nivea’s Protect & Care anti-perspirant range.
The bus shelter panel boasts a plus-size 3D Nivea deodorant bottle next to a branded panel stocked with a sample bottle so potential clients can spritz the product and experience the scent. Sample ‘sniff’ cards were also handed out to passers by, encouraging conversion with a 20 percent discount code redeemable at select retailers across the Island.
“Nivea has a long heritage of caring values and the crème’s scent has always been regarded as soothing and comforting. Thus we are excited to partner with OOH Media to raise the profile of our iconic scent through creating public interactions with our brand,” said Lee Sin, Brand Manager for Beiersdorf Singapore.
Elaine Wong, Associate Director, OMD Singapore added, “The dynamics of outdoor advertising have evolved, and we continuously devise new ways to use it to bring brand promises to life. In this instance, we successfully created an eye-catching visual, and coupled it with sampling and activation. All in one platform.”