The Nude portfolio will join Beautycounter, operating from the company’s headquarters in Los Angeles and London, UK, with Counter Brands UK leading the international expansion of both brands.
Nude Founder Ali Hewson will join the Counter Brands board and, together with her husband Bono of U2 fame, will become an investor in the company.
"Our mission is to get safer, high-performing products into the hands of everyone, and this acquisition advances that goal. Together we can deliver better products to more people across the globe. In reaching more consumers with both Beautycounter and Nude, we can advance support for our movement in Washington. Ali and her team at Nude share the same unwavering commitment to education, safer products, and better laws that will move the beauty industry forward worldwide. I am excited for what the future holds," said Founder and Chief Executive Officer at Beautycounter, Gregg Renfrew.
Hewson added, "We created Nude because we wanted to develop beauty products that are as safe and natural as they are effective. In Beautycounter, we found our company's soul mate. I couldn't be more thrilled about Nude's partnership with Beautycounter and I am looking forward to working closely with Gregg and her team. Their commitment to transparency in ingredients is second to none and I hope it will soon be par for the course for more companies. Consumers have a right to know what is in the products they put on their skin, and they shouldn't be faced with a false choice between safety and effectiveness. Beautycounter is leading the movement for better beauty and I'm excited to be joining forces with them."