‘We won’t buy followers’: Unilever’s Weed cracks down on influencer fraud
Unilever CMO Keith Weed has laid out a triptych of policies that will guide the company’s social media marketing from here on in, according to a report published by PR Week. Weed outlined the new stance at Cannes Lions earlier this week, pledging first to cut ties...
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The Fox group eyes up Estee Lauder franchise
The Fox group is hoping to obtain a franchise to operate standalone stores for The Estee Lauder Companies’ portfolio in Israel, according to a report published by Globes. Lauder subsidiary Elcalil currently operates some 25 stores across the country for the US...
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Tengram acquires vegan make-up brand Lime Crime
Private equity firm Tengram Capital Partners has acquired trendsetting cosmetics brand Lime Crime. Terms of the deal were not disclosed. The brand further announced that Stacy Panagakis, former General Manager of Fresh, will join the company as Chief Executive...
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Victoria Beckham appoints new CEO to drive digital
Pop star turned fashion designer Victoria Beckham has named a new CEO for her label. Paolo Riva will join the womenswear brand in September, according to a report published by Fashion Network. Prior to this role, Riva held the position of CEO at Diane Von Furstenberg....
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AmorePacific marks completion of new ‘social’ HQ
AmorePacific held an official ceremony to mark the completion of its new headquarters in the Yongsan-gu district last week. The new building has been eight years in design and construction and lies between a spacious public park and the business district. The...
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L’Oréal to debut digital beauty assistant for NYX Professional Makeup
L’Oréal is set to harness the power of augmented reality and livestreaming technologies in its latest launch: a digital, tailored, make-up counter experience, according to a report published by Ad Week. The French beauty giant demonstrated its new tool at Cannes Lions...
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It’s a promising market: Unilever invests in Egyptian production
Unilever is investing heavily in its Egyptian production lines, according to a report published by Daily News Egypt. The Managing Director of the Dutch FMCG giant, Ashraf Bakry told Daily News that Unilever has struck deals with three international suppliers in a bid...
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Unilever: revenues will be hit by Brazilian strike
Unilever has warned that its second quarter revenue could be affected by as much €150 million thanks to strike action on the part of Brazilian truckers that has all but halted the country’s supply chain, according to a report published by the Financial Times....
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Major Brands secures license to bring Bath & Body Works to India
Retailer Major Brands has signed a deal with US L Brands to bring its Bath & Body Works chain to India, according to a report published by the Business Standard. Bath & Body Works will launch onto the Indian market with two stores in New Delhi, at Select City Mall and...
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Walgreens to open Chicago office
Walgreens has announced that it has signed for 200,000 square feet of office space in Chicago’s iconic Post Office Building, according to a report published by CBS Chicago. The pharmacy chain will move in to its new offices by fall 2019 with 1,800 employees expected...
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