Greenpeace takes aim at Unilever et all with new Emma Thompson-narrated palm oil short film
Greenpeace has created a short film narrated by English actress Emma Thompson, which is aimed at putting the spotlight on the destruction caused by the palm oil industry. Thompson narrates Rang-tan, an orangutan whose forest home in Indonesia has been destroyed by the...
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Mugler targets millennials and gen Z with launch of genderless fragrance collection
Clarins-owned fragrance brand Mugler has announced the launch of a genderless fragrance collection on September 1st, which will target millennial and gen Z consumers. The gender-neutral fragrances will launch across 50 Nordstrom doors and online, before a global roll...
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Turkey doubles tariffs on US cosmetics imports in retaliation for Washington’s ‘deliberate attacks’ on the Turkish economy
Turkey has announced it is to double the taxes on US cosmetics imports in retaliation for the ‘deliberate attacks’ made to the Turkish economy by Washington, a continued escalation of a row with US President Donald Trump. Fuat Oktay, Turkey’s Vice-President, announced...
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Fans praise Urban Decay for promoting ‘real’ skin
Fans have taken to social media to praise beauty brand Urban Decay for promoting authenticity by sharing Instagram make-up looks with lightly or completely unedited skin. The brand has recently shared a variety of posts from make-up artists using its products, with...
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Bollywood actor Ranveer Singh signed as new face of Nivea Men in India
Ranveer Singh has been signed as the new face of Nivea Men in India and will be actively involved in all advertising, a series of marketing and customer initiatives, and digital campaigns. The Bollywood actor is hoped to better help the Beiersdorf-owned brand...
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E.l.f. Beauty downgraded as 30 percent wiped from stock
Four Wall Street firms have downgraded E.l.f. Beauty following a record drop in share value – down 30 percent to its lowest ever level, according to a report published by Bloomberg Quint. As a mass market player, E.l.f. Beauty has suffered ‘subdued’ sales of late –...
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Collab latest: AS Watson and L’Oréal launch new concept make-up store for China
L’Oréal has teamed up with AS Watson to launch a new concept make-up store in China. The duo has cut the ribbon on a flagship Colorlab by Watsons, as the new store will be known, in Shenzen. The store, which is the first of 50 planned by the pair, boasts a striking...
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Seed Phytonutrients branches out into bricks and mortar with Pharmaca deal
Phytonutrients, a brand incubated by L’Oréal, is switching up its retail strategy from online only to bricks and mortar on the West Coast thanks to a deal with the Pharmaca chain, which specialises in natural beauty brands, according to a report published by Glossy....
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Lock down: Dubai deletes 5,000 social media accounts in counterfeit crackdown
Dubai’s Department of Economic Development has closed down almost 5,000 social media accounts as part of a wider drive to prevent the sale of counterfeit goods, according to a report published by The National. The accounts in question boasted a combined following of...
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Revlon cans Grey and takes advertising in-house
Revlon is giving its global agency of record, Grey, the heave-ho, according to a report published by AdAge. The US beauty giant’s CEO Debra Perelman revealed in an earnings call that the agency would be replaced by an in-house shop named The Red House. “Our contract...
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