PANTENE – Company Profile

PANTENE – Company Profile

www.pg.com

1 P&G Plaza
Cincinnati
OH 45202

PROFILE:
Best known for its 2-in-1 shampoo and conditioning formula Pantene Pro V, Pantene products are named after the active ingredient panthenol – a chemical ingredient used for moisturizing and thickening.

CHAIRMAN/CHIEF EXECUTIVE OFFICER: David Taylor
CFO: Jon Moeller
CIO: Javier Polit

BRAND RANKING:
2019 11
2018 9
2013 9

COMMENT:
In the past year Pantene has notably been picking things up a notch in terms of its CSR and in January 2019 took age diversity to a new level with the #HairWeGo My Hair Moves Me Forward campaign. Most recently the brand stepped up its diversity credentials a notch with the launch of the S.H.E. (Search. Human. Equalizer) search tool designed to produce less biased results for queries across 150 search terms.

 

Leave a reply

Your email address will not be published. Required fields are marked *