1-2 Procter and Gamble Plaza
+1 513 983 1100
Brand Value: 5,364 (US$ millions)
Pantene hair care was originally introduced to the European market in 1945 by Swiss healthcare company Hoffman La-Roche. Pantene products are named after active ingredient panthenol, a chemical ingredient celebrated for its moisturizing and thickening properties. The best-known Pantene product is the 2-in-1 shampoo and conditioning formula Pantente Pro-V. Proctor & Gamble’s acquisition of Pantene in 1985 enabled the company to compete in the global personal care market for the first time.
Johnson & Johnson