Pantone has launched its color of the year, Living Coral, a decision that is said to have been chosen in order to align with the ‘continually shifting environment.’
Following on from 2018’s Ultra Violet, Living Coral is said to have an ‘”animating and life-affirming shade of orange with a golden undertone” and has a natural undertone.
A statement released by Pantone read, “We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
Inspired by coral reefs, Living Coral is a vibrant shade that is said to represent a fusion of modern life, natural surroundings and ‘displays a lively presence within social media.’
Talking to Refinery29, Leatrice Eiseman, Executive Director of the Pantone Colour Institute, said, “Even though there is a seriousness – the nurturing aspect of preserving our ocean coral reefs – at the same time there is that element of playfulness that is attached to the colour. Coral is a colour of beauty and a colour that humans are so attracted to. Think, most importantly, of the sunset. It conjures up a picture of some beautiful tropical place, some place you would love to be on a vacation.”