P&G acquires naturals period brand This is L

P&G acquires naturals period brand This is L

Procter & Gamble has announced its acquisition of This is L to meet growing demand for period products in the naturals segment.

L’s product portfolio includes high-quality tampons, sanitary pads, liners and organic cotton wipes. It is stocked in more than 5,000 stores across the US and has enjoyed rapid growth. The purpose driven brand donates a proportion of the purchase price of every product sold to causes to improve product accessibility to girls and women in the US and around the world.  

“This acquisition is a perfect complement to our Always and Tampax portfolio, with its commitment to a shared mission to advocate for girls’ confidence and serve more women,” said Jennifer Davis, President, P&G Global Feminine Care. “We feel this is a strong union and together we can be a greater force for good.”

“Our strong growth has enabled us to stand in solidarity with women in more than 20 countries,” added Talia Frenkel, CEO of This Is L. “Our support has ranged from partnering with organizations to send period products to Native communities in South Dakota, to supplying pad-making machines to a women-led business in Tamil Nadu. Pairing our purpose with P&G’s expertise, scale and resources provides an extraordinary opportunity to contribute to a more equitable world.”

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