P&G invests further S$41.5 million in Singapore-based digital innovation center

P&G invests further S$41.5 million in Singapore-based digital innovation center

Procter & Gamble has announced that it will invest an additional S$41.5 million in its Singapore-based digital innovation center, according to a report published by the Straits Times.

The latest sum brings the total investment to date to US$130 million, and is part and parcel of the US FMCG giant’s E-Centre 2.0 initiative, which builds on its collaboration with the Economic Development Board (EDB).

“P&G is a strategic partner in our efforts to place Singapore at the forefront of digital innovation for consumer businesses. The E-Centre 2.0 will further build digital capabilities in retail, supply chain management and business analytics, and offer exciting opportunities for both Singaporeans and our local enterprises,” EDB Chairman, Beh Swan Gin told the Straits Times.

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