Fresh from celebrating reaching its goal of delivering 15 billion liters of clean drinking water by 2020, Procter & Gamble has raised the bar. Through its non-profit Children’s Safe Drinking Water Program, the US FMCG giant has pledged to deliver 25 billion liters – or more than 100 billion glasses of water – worldwide by 2025.
“We are proud to have reached this 15 billion liter milestone and inspired by the opportunity to make an even greater impact through our new goal,” said David Taylor, Chairman of the Board, President and Chief Executive Officer of P&G. “This life-changing technology has helped many families over the past 15 years, and we’re eager to help even more in the years to come.”
The manufacturer of Olay is partnering with World Vision, Save the Children, Walmart International and CARE in order to deliver on its promise.