Pola Orbis to launch men’s make-up line, Fiveism x Three

Pola Orbis to launch men’s make-up line, Fiveism x Three

J-beauty’s Pola Orbis has announced the imminent launch of a make-up brand aimed at the male market, according to a report published by The Japan News.

The Fiveism x Three line, as the new range will be known, is being billed as an industry first and comprises lipsticks, nail polish and foundation in easy-to-apply formats and multiple shades, among others. Indeed, with 15 shades of foundation, the brand is anticipated to stock more shades than Pola Orbis’ women’s line, thought to be due to the need for male make-up to be subtle – many men are said to apply make-up to appear more competent at job interviews.  

Fiveism x Three will be sold in department stores in major Japanese cities such as Tokyo and Osaka as well as online.

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