Budget UK retailer Primark has announced that its PS… own brand cosmetics range has been awarded the Cruelty Free International Leaping Bunny certification.
The range, which includes make-up, skincare and haircare products, will now have the Leaping Bunny logo added to all packaging highlighting that the range is free from animal testing.
Michelle Thew, CEO of Cruelty Free International, says, “We are delighted to award the Leaping Bunny certification to the PS… cosmetic range. We want to congratulate Primark for demonstrating it’s possible to bring high quality cosmetic products to the high street without inflicting suffering on animals. The Leaping Bunny makes it easy for customers to make an informed and ethical decision about their shopping.”
Primark is said to have been working closely with the charity in order to achieve the accreditation, and joins over 1000 companies to also bear the logo.