Personal care giant Procter & Gamble has announced it will cease sales of the badger-haired brushes sold via it’s The Art of Shaving brand due to a PETA expose that highlighted the cruelty inflicted on the animals in Chinese badger farms.

According to PETA, badgers are ‘illegally captured in the wild using snares and other cruel methods and others are bred and confined to small cages on farms before being violently killed. Badger hair is often used for paint, makeup, and shaving brushes sold by companies around the world.’

Following the news, P&G has agreed to switch to synthetic bristles within its brushes.

Speaking in a statement, Procter & Gamble stated, “When PETA reached out to P&G about this report on the badger hair industry, we were very disturbed to learn of these terrible practices. While we have no evidence that any of our suppliers are engaging in these types of methods, we believe we can play a role in helping to stop such practices.
“With this in mind, we have decided to stop sourcing badger hair immediately in our The Art of Shaving business. In addition, while we finish selling our existing inventory of shaving brushes, we will accelerate our efforts to develop even better alternatives for the future. These commitments are in keeping with P&G’s ongoing efforts to pursue non-animal alternatives.”