US reality star Blac Chyna has received backlash on social media for the launch of her new skin lightening cream in Nigeria, in collaboration with controversial company Whitenicious.
The cream, The Whitenicious x Blac Chyna Collection, which is said to ‘lighten skin without bleaching skin out’, has caused fans to question whether Chyna is exploiting the Nigerian market and its ‘colourism’ issue, according to a report by the BBC.
Likewise the collaboration with Whitenicious, brainchild of Cameroonian pop star Denecia, has also raised question marks.
One Twitter user wrote, “Blac Chyna partnering up with Africa’s bleaching king and queen to create a new face bleaching cream is beyond problematic. It’s really rubbing me the wrong way, ain’t no way in hell she would do that in LA. Exploiting Nigeria’s colourism problem is disgusting.” (sic).
The fall out from the $250 cream has led Chyna to disable comments on her Instagram account, with some users taking to the comment section of other photos with remarks such as, ‘Bye White China’.